CLIENT:
Central Concrete
PROJECTS:
Logo, Identity System and Website
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Central Concrete has been serving the San Francisco Bay area for more than 70 years. They are recognized for engineering higher-performing concrete compared to traditional concrete — delivering high early-strength, low shrinkage, and superior permeability — with a significantly lower carbon footprint than standard ready-mix concretes.
The logo was a refresh of an old logo created 50 years ago. The client wanted to keep the overall feel of the mark but make it more contemporary. Using an italic bold sans serif typeface we enforced stability, movement, and energy. The large C was also created to depict the drum seen from the back of a concrete truck.
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